{"id":2381,"date":"2015-02-11T22:27:53","date_gmt":"2015-02-11T14:27:53","guid":{"rendered":"https:\/\/www.indataipm.com\/?p=2381"},"modified":"2024-09-20T10:33:45","modified_gmt":"2024-09-20T18:33:45","slug":"front-to-back-system-helps-asset-manager-grow-assets-not-costs","status":"publish","type":"post","link":"https:\/\/www.indataipm.com\/front-to-back-system-helps-asset-manager-grow-assets-not-costs\/","title":{"rendered":"Front-to-Back System Helps Asset Manager Grow Assets, Not Costs"},"content":{"rendered":"
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Pzena Investment Management, a New York based firm with approximately $32 billion in assets under management and a focus on deep value, has expanded its use of Microsoft-based\u00a0INDATA from the front office to a fully integrated front-to-back-office system.<\/p>\n

For two years, Pzena used INDATA as a portfolio management and trading tool, explained Keith Komar, Pzena\u2019s director of portfolio administration. Now it uses the full suite, including electronic trading, customer relationship management, and the DTC reporting module. As the firm has grown from $2.9 billion in 2001, it has relied on technology improvements to hold down costs. The firm has approximately 50 employees.<\/p>\n

\u201cIt is a very disciplined shop. We are value-oriented and we have always stuck to our guns,\u201d he said. The firm\u2019s concentration on value across all asset classes appears to be working. The Pzena Value Service, Mid Cap Value Service, and Small Cap Value Service are closed to new investors, but investors can still buy into its Large Cap Value Service. \u201cBiggest benefit is that from a technology standpoint, and the user\u2019s standpoint, this Windows-based system is something that everyone is familiar\u00a0with,\u201d said Komar.
\nThe firm had been using a service bureau DOS\u00a0product, which required users to type in commands. With the Windows-based INDATA, staff can use a mouse to point and click. \u201cThis allows us to train new people very quickly and has a big comfort level. Since using the full INDATA suite, we have hired three new people. Within a week they can find their way around the system, and that includes time to get used to how we do things here. It makes life easier for everyone,\u201d he added.\u00a0Moving its back office from a service bureau to an in-house system presented some challenges, and rewards, for the firm.<\/p>\n

\u201cWhen you take on a system, you become re- sponsible for the information and you have to make sure the data is applied correctly. Now you have the server and all your data, while before it was stored at a third party site.\u201d\u00a0But the benefits are clear – now the firm has immediate access to its data.\u00a0\u201cWhen you want to run a quick report you can go in and query the database on the fly,\u201d Komar said.<\/p>\n<\/div>\n

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\u201cYou grab the fields you want from the tables you want and create what you want pretty much instant- ly. I have been able to learn how to create reports, and if I can do it anyone can. It\u2019s a huge benefit.\u201d\u00a0INDATA uses Microsoft SQL Server Reporting Services, which has impressed Komar.\u00a0\u201cYou can create these reports using all of the database; that\u2019s an incredibly powerful reporting tool. It is like having an interactive report \u2013 you can look at something on your desktop and expand areas, shrink them back, and put them in Excel to play with in many different ways,\u201d he said.<\/p>\n

Now the firm is looking for an internal financial management software system, and Komar has found one that is entirely Microsoft-based. Financial reporting is relatively easy, he said \u2013 the firm bills its clients for fees and pays its bills. But a lot of the information on clients, such as names and addresses, already exists in the portfolio accounting package from INDATA, which could help the firm streamline its systems.<\/p>\n

\u201cI told the controller that I can get him the files from the portfolio accounting SQL Server database and map some fields into the financial accounting system. The ease of access will help us work be- tween systems,\u201d Komar said. \u201cYou don\u2019t want peo- ple typing information into three different systems; it\u2019s inefficient, and someone is going to get some- thing wrong. When you need to update information on multiple systems, at some point something will be missed, and you won\u2019t have accurate data across\u00a0your database. Now we can put it all in one place and feed it out to the other systems.\u201d<\/p>\n<\/div>\n

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Within Pzena, six people do operations such as ac- count specific information, and three work on the portfolio administration side, managing the accounts in accordance with the portfolio managers\u2019 strategies.\u00a0\u201cWe implement the strategy and put all the trades into all the portfolios and send it to a trader who can work on it. The operations people then will reconcile with the\u00a0DTCC and the custodians with an automated reconciliation tool,\u201d Komar said.\u00a0Komar\u2019s goal is to automate as much as possible to reduce costs and errors. From the order creation to the trading desk to execution, the process requires just a couple of clicks and hardly any hands touch it.\u00a0\u201cEvery time a person gets involved there is a chance for error,\u201d he said.\u00a0The firm hasn\u2019t tried to measure the savings, but Komar can see the efficiencies of its operations. With 450 accounts, three people are managing and implementing the investment decisions on behalf of the portfolio managers, and it doesn\u2019t require their full day.<\/p>\n

\u201cWith INDATA, we can go on the DTC intraday, so if we do a trade at 10 a.m. we can reconcile it and affirm it on trade date. We don\u2019t have to wait for an overnight batch process to make a correction. By 4 p.m. the only trades you have left are those made later in the day,\u201d Komar said. \u201cWe can focus on just the exceptions and the important items in the portfolio. Our assets have been doubling every year for the last two or three years, and trading has grown tremendously. With INDATA, the traders\u2019 efficiency has increased dramatically and we are done at the end of the day because the data keeps flowing. Everybody in operations administration and trading can see the benefits.\u201d<\/p>\n<\/div>\n<\/div>\n

Click here to download the full Case Study.<\/a><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Pzena Investment Management, a New York based firm with approximately $32 billion in assets under management and a focus on deep value, has expanded its use of Microsoft-based\u00a0INDATA from […]<\/p>\n","protected":false},"author":7,"featured_media":2838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stc_notifier_status":"sent","_stc_notifier_sent_time":"2021-04-20 09:03:41","_stc_notifier_request":false,"_stc_notifier_prevent":false,"_stc_subscriber_keywords":"","_stc_subscriber_search_areas":"","content-type":"","footnotes":""},"categories":[176,105,33],"tags":[],"class_list":["post-2381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-back-office-managed-services","category-case-studies","category-industry-topics-category"],"acf":[],"yoast_head":"\nFront-to-Back System Helps Asset Manager Grow Assets, Not 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